Quest Trust Company has been a leading self-directed IRA custodian, empowering investors with control over alternative investment vehicles, backed by fast service and strong educational support.

My work for Quest Trust Company is made of a wide variety of marketing collateral in digital and print formats. The objectives for a lot of this marketing were to promote the company’s services and promotions, aiming to attract potential clients in the Dallas, Austin, and Houston areas while also offering content to audiences that were already familiar with the company through free online webinars and large scale events (more about them here). As sole in-house designer, I owned these projects’ completion from start to finish.

20th Anniversary Logo

In 2023, Quest reached its 20th anniversary and I was tasked with designing a logo to commemorate it. The logo had to be updated, reflecting the anniversary without straying far from the original (left). As a way to make the new version feel like a natural continuation and without disrupting the original, I decided to keep all the established elements of the logo and add a new character, a “2” next to the “Q”. A play in words. 2Qth anniversary. The new logo was displayed across all of the company’s marketing channels for the rest of the year including website, social media, email, and swag.